๐ฅ Competitive Analysis
= a formative, analytical form of โ๏ธ Product Evaluation, in which competitor products are being analyzed
Goals
- Identify strengths & weaknesses
- Identify key features & how they are implemented (design patterns)
How?
- Define criteria for the comparison
- Produce an evaluation matrix:
๐ Example:
| Trait 1 | Trait 2 | Trait 3 | |
|---|---|---|---|
| Competitor 1 | โ | โ | โ |
| Competitor 2 | โ | โ | โ |
| Competitor 3 | โ | โ | โ |