👨‍👩‍👧‍👦 Ethnography §

= the scientific description of people and cultures with their customs, habits and mutual differences

How? §

1. Are you suitable?
2. Choosing a site/target
   • access
   • suitability
   • logistics
3. Level of participation
   • complete participant ↔︎ complete observer
   • losing perspective ↔︎ data not representative

Tools §

• 🎙 Interviews
  • 👀 Contextual Inquiry
• 🥸 Structured Observation

Pros&Cons §

• 👍 understand activities & context
• 👍 rich and detailed understanding
• 👎 often requires participation
• 👎 complex, longitudinal, expensive
• 👎 hard: trust, integration, bias, ethics

📖 Example: §

• “Interaction with a photocopier""
• “Communication in the Work Place”

🔗 Links

👨‍👩‍👦 Ethnographic like approaches 🕶 Objective Measuring