🎙 Interviews §

= a qualitative form of empirical measuring in which one or multiple participants have a conversation with the researcher

Types §

• One participant: 🎙 Interview
• Many participants: 👥 Focus Group
• Ethnographic approach: 👀 Contextual Inquiry

Procedure §

1. 🎙 Interview planning
2. 🎙 Interviewing strategies
3. 🎙 Interview transcription

Pros & Cons §

• 👍 Flexible, open ended
• 👎 difficult, complex (compared to e.g. 💬 Survey)
• 👎 time consuming
  • → Fewer participants

Use cases §

• exploring topics
• requirements analysis
• understanding participants
• evaluation of projects
• 🤙 Usability Testing

Participants §

• Stakeholders: anyone affected by the use of a system
• Key informers: Participants who are being interviewed repeatedly
  • chosen carefully
  • manage relationship

How to get: 🪖 Recruiting participants