๐งผ Sinus Social Milieus
= a model to identify groups in a ๐จโ๐ฉโ๐งโ๐ฆ Society using two dimensions:** social class** & basic values
New developments (2021)
- Affected by: ๐ป Digital transformation, climate change, migrationโฆ
- Tension and reforms in the middle of the mileus
- New key values: sustainability, resilience & diversity
In detail (select few)
- ๐บ Expeditious Milieu (Digital Avantgarde)
- ๐ฅฌ Neo Ecological Milieu
- ๐ Adaptive Pragmatic Milieu
๐ Examples (2013 vs 2021):
๐ Links