🎙 Interview planning §

1. Macro-Planning: Rough structure
2. Micro-Planning: Concrete content
3. (Pilot testing)

Design decisions §

Qualitative ↔︎ Quantitative data §

• Level of standardization (low - high)
  • open ↔︎ specific conversation
• Amount of structure (unstructured - structured)
  • flexible ↔︎ rigid

Topic §

• focused - contextual

Modality §

• IRL/remote/phone/text

Participants §

• one (= 🎙 Interview) ↔︎ many (= 👥 Focus Group)