5️⃣ The society of singularities (Reckwitz)
= a societal theory, stating that late modern society is mainly shaped by singularities, and not general logic.
Core statements
- Concept of singularities
- generated by algorithms through 🍔 Big data & generalization
- Performative authenticity: authenticity through singularity
- Universal network → reduced to singular cutout (bubble)
Effects
- Digital segmentation of the individual
- Weakening of the general public, caused by many parallel filter bubbles
- Strong temporality of the moment
- Focus on the extreme
Effects on cultural products
- Cultural products → procedural/recombined
- Culture product overproduction → diminished attention
- Role of the creator & consumer → generalized
- De-hierachization of culture products