๐Ÿชจ Grounded theory

Grounded theory is a methodology for systematic, theoretical analysis of mostly qualitative data in order to derive a clear and testable hypothesis/well-grounded theory.

How it works, (Strauss)

  1. Open coding
    1. Segment data into expressions and describe them
    2. Attach existing annotations/concepts or create new relations
    3. Develop categories using W questions
    4. โ†’ find elements
  2. Axial coding
    1. Find phenomenon(s) in the user study, assign categories
    2. Find conditions related to these phenomenon(s)
    3. Find interactions/consequences to the phenomenon(s)
    4. โ†’ find relations & actions
  3. Selective coding
    1. Elaborate, validate and integrate results from axial coding on an abstract level
    2. Find a core category and integrate previously found categories into it
    3. โ†’ find meaning

๐Ÿ“– Example:

  • Straussian GT (focus on practices)
  • Glaserian GT (focus on experience)

๐Ÿ‘Ž Cons

  • can feel ambiguous
  • requires time
  • getting participants