🙆 Adaptive Pragmatic Milieu §

= a 🧼 Sinus milieu that is classified as being in the middle social class & having modernization as their basic value

Characteristics §

• willingness to adapt/perform
• desire for social affiliation & entertainment
• increasingly worried about 👨‍👩‍👧‍👦 Society
• Self-image: Flexible pragmatists

Illustration §