🥊 Competitive Analysis §

= a formative, analytical form of ⚖️ Product Evaluation, in which competitor products are being analyzed

Goals §

• Identify strengths & weaknesses
• Identify key features & how they are implemented (design patterns)

How? §

• Define criteria for the comparison
  • e.g. 🤷‍♂️ Heuristic evaluation
• Produce an evaluation matrix:

📖 Example: §

	Trait 1	Trait 2	Trait 3
Competitor 1	✅	❌	❌
Competitor 2	❌	✅	❌
Competitor 3	✅	✅	✅