🪵 Behavioral log studies
= form of 🕶 Objective Measuring for analyzing 🪵 Behavioral log data for Empirical Measuring (qualitative or quantitative)
How to get data?
- modify existing user tools
- build additional software
What to do with it?
👍 Pros
- understand user → increase 🔧 Utility → improves system
- understand yourself → analyze e.g. your own Google data
- understand society
👎 Cons
- huge amounts of (irrelevant) data → 🧹 Data cleaning
- DSGVO and privacy issues (e.g. AOL Search Dataset debacle)
- Can’t learn: People’s intent/success/experience… → no 🗣 Subjective Measuring → combine with other methods of Empirical Measuring