🎙 Interview planning
- Macro-Planning: Rough structure
- Micro-Planning: Concrete content
- (Pilot testing)
Design decisions
Qualitative ↔︎ Quantitative data
- Level of standardization (low - high)
- open ↔︎ specific conversation
- Amount of structure (unstructured - structured)
- flexible ↔︎ rigid
Topic
- focused - contextual
Modality
- IRL/remote/phone/text
Participants
- one (= 🎙 Interview) ↔︎ many (= 👥 Focus Group)