🧼 Sinus Social Milieus §

= a model to identify groups in a 👨‍👩‍👧‍👦 Society using two dimensions:** social class** & basic values

New developments (2021) §

• Affected by: 💻 Digital transformation, climate change, migration…
• Tension and reforms in the middle of the mileus
• New key values: sustainability, resilience & diversity

In detail (select few) §

• 🗺 Expeditious Milieu (Digital Avantgarde)
• 🥬 Neo Ecological Milieu
• 🙆 Adaptive Pragmatic Milieu

📖 Examples (2013 vs 2021): §

🔗 Links

SINUS Milieus report 2021