👕 Persona
=== an archetypical 👤 User whose goals and characteristics represent the needs of a larger group of users1==
Why?
- avoids “elastic user” → can’t please everyone
- avoid self-referential design (→ 👨💻 Developer UX bias)
- quick, cheap
How?
- identify 2-6 different user groups
- abstract and combine similarities
- describe the similarities as a relatable person (→ Template)